Nestled in the heart of Riyadh, a personal care shop, aptly named “Loofah,” transcends the conventional boundaries of self-care. In crafting the identity of the brand, we sought to encapsulate the very essence of what Loofah represents – an oasis of well-being where the act of self-care is elevated to an art form.

Our approach goes beyond the surface; it delves into the emotional benefits that accompany the ritual of self-care. Recognizing that taking care of oneself is more than a routine; it is a transformative experience that radiates positively onto one’s mood and overall well-being. Loofah becomes a sanctuary, a haven where the act of self-pampering is not just a physical routine but a holistic journey towards happiness and contentment.

In our identity design, we have meticulously woven together elements that symbolize rejuvenation, freshness, and the soothing embrace of self-care. Colors and shapes were chosen with precision to evoke a sense of calm and relaxation, reflecting the emotional benefits one can derive from the simple yet profound act of taking time for oneself.