A Yemeni coffee brand, initially envisioned to thrive in Singapore and online, set out with a mission to bring the authentic taste of Yemen to Singaporean coffee enthusiasts. This led us to conceptualize the use of a window as a visual device in our branding, symbolizing a direct connection between Singapore and Yemen.

Simultaneously, as our client expressed a desire to contribute a portion of the proceeds back to the farmers, we strategically integrated a hand motif into the logo. This element serves as a symbol of giving back, reinforcing our commitment to supporting the hardworking farmers who cultivate the exceptional coffee beans.

Each design piece within our branding strategy captures a unique view or landmark from Yemen, presenting these elements with a simple yet elegant approach. This not only adds a touch of cultural richness to the brand but also reflects the brand’s dedication to authenticity and a genuine connection with its Yemeni roots.